American Express has already bashed SEO Professionals or as they put it “so called SEO” so now I guess it is time for a bit of return fire. Seriously though this is all in good fun.

Today I got several solicitations from American Express, one for Franklin Spirko Media to get a gold card, one for a client we are working with and are listed as their “media address” and a third for Franklin Spirko MEDICAL to get the much publicized Plum Card. Yes I said medical and no there is not another division of Franklin Spirko in the medical industry, no such company exists.

Now that is just a typo right? Well not exactly you see according to Amex, not just anyone can get a Plum Card and the people at American Express seem to feel that Franklin Spirko Medical (which does not exist) is special enough to get the very special Plum Card. Now look we all know this is marketing spin at its’ finest. A sense of elitism by the customer, created by a color, an admittedly great marketing plan and a 185 dollar a year fee (waived in year one of course).

However, may be before American Express and their so called small business specialists (turn about is fair play you know) go around bashing SEO as a legitimate marketing technique they may want to look at whoever is providing them their “so called mailing lists”.

So what happened to all of these solicitations? Just like anything from American Express until they rescind their bashing of my entire industry, they quickly met with the office shredder.