We have had the pleasure of working with Trump University on their search engine optimization for a few months and are now also managing their pay-per-click and public relations efforts.  When I say it has been a pleasure, I really mean that they are probably the best client to work with because they truly listen and implement our thoughts and ideas as well as take the time to stay educated and proactive with all of their marketing efforts.

We were recently tasked to draft some press releases to spread the word about their entrepreneurship and real estate courses as well as to increase traffic and links to their site.  We ran two press releases earlier this week and have seen great results so far in a short period of time as site conversions for the past month spiked to their highest point in the last two days.

We are very excited about the results of our efforts and so is Josef Katz – VP of Marketing for Trump University.  He just posted a blog post (see the link below) lauding our public relations efforts and giving advice to anyone engaged in dispersing press releases on the web.

Are you creating great press releases that are also well optimized for the web?  If not take Josef Katz word for it that “Not All PR is Good“.

Most business people have a list of magazines that they read to keep up to date with the latest and greatest in the world of business. It is time to add another subscription to your list – Search Marketing Standard.

If you haven’t checked out Search Marketing Standard, I highly suggest getting a subscription today. They are running a limited offer where you can receive a 1 year US subscription for only $4.95 – about the same as a cup of coffee at Starbucks! This offer runs only until Dec. 10 so go ahead and subscribe today and make sure to use the coupon code ‘HOLIDAY67′ to receive this discount. They will also be donating $1 per signup to Toys for Tots so your money also goes to support a great cause.

So what is Search Marketing Standard?

Search Marketing Standard is the leading print publication covering the search engine marketing industry. It has been around since early 2006 and has in-depth articles about online marketing and website optimization. It is a quarterly publication and I must say that I have enjoyed every issue that they have put out due to the great advice and insight that they provide to their readers.

You can sign up here for the reduced annual price of only $4.95 and don’t forget to use the coupon code ‘HOLIDAY67′ when you purchase your subscription to Search Marketing Standard.

~Mark Barrera

We started the Dallas Business and Marketing Blog as our official company Blog for Franklin Spirko Media. Rather then the “typical company blog”, we wanted it to be more. Our goal was and still is to make this blog more about the general business market in Dallas along with tips and suggestions that can improve your business both on and off line. Then about three weeks ago we made a decision to redesign the company blog on a new ASP driven Content Management System (FS -CMS) we developed for our customers.

On top of the typical work load that goes with creating a complete new website one of Mark Barrera’s other challenges was dealing with “minor technical issue” that popped up. Here was the problem, FS-CMS runs on the very flexible and powerful ASP platform (that means Windows Hosting). While this blog (which is built on the Word Press Platform) has many features that require Linux Hosting.

The solution was to put the blog on our new domain (www.BusinessInDallas.com) and move the data base to and blog and all the old content to it. Build the new site on a temporary domain, then migrate the rest of the site to the new platform.

I have to give a big pat on the back to our E-marketing Program Director (Mark Barrera) who doubled as a programmer and designer during this migration. The challenges of this move and redesign coupled with multiple data bases and multiple formats were pretty complicated. Thanks to Mark’s exceptional skills and dog headed determination we have now accomplished the move and are tuning up the look and feel of this blog.

Now with that out of the way we can get back to the business at hand for our blog, posting stories about the DFW Market and the successful business people within it. Remember we want to tell your story, visit our Contributors Page, for more on that.

In any event we are very pleased with the new look and feel and were pretty happy to find that the domain, BusinessInDallas.com was availalbe. Don’t let anyone tell you all the good dot com names are taken. We hope you enjoy the new Blog and look forward to your particapation and feedback.

~ Jack Spirko
President
Franklin-Spirko Media